Data Usage and Tracking Policy
Last Updated: March 15, 2025
This policy explains how ideatespark.com uses tracking technologies to enhance your learning experience and improve our capital budgeting educational services.
How We Track Website Usage
We use various tracking technologies to understand how visitors interact with our educational content. These tools help us identify which learning materials work best and where students might need additional support.
Our tracking focuses on improving the educational experience rather than invasive data collection. We track page views, time spent on lessons, and which resources students find most helpful. This information guides our content development and helps us create better learning paths for capital budgeting topics.
The data we collect remains anonymous in most cases. We're more interested in patterns than individual behavior – like seeing that students spend extra time on NPV calculations or that mobile users prefer shorter video segments.
Essential Tracking
- Login sessions and user authentication
- Course progress and completion status
- Basic security monitoring
- Error logging for technical issues
- Payment processing verification
Learning Analytics
- Time spent on educational materials
- Quiz scores and learning assessments
- Content interaction patterns
- Resource download tracking
- Video viewing statistics
Website Optimization
- Page load times and performance metrics
- Device and browser compatibility data
- Navigation patterns and user flows
- Search functionality usage
- Form completion rates
Communication Tracking
- Email open rates for course updates
- Newsletter engagement metrics
- Support ticket response tracking
- Event registration confirmations
- Course reminder effectiveness
Managing Your Browser Settings
You have control over how your browser handles tracking technologies. Each browser offers different options for managing these preferences.
Chrome
Go to Settings → Privacy and Security → Site Settings to manage tracking preferences and clear stored data.
Firefox
Visit Preferences → Privacy and Security to adjust tracking protection and data handling settings.
Safari
Open Safari → Preferences → Privacy to control tracking prevention and website data storage.
Edge
Navigate to Settings → Site Permissions to customize how websites can track your activity.
Data Retention Timeline
We keep different types of data for varying periods based on educational and legal requirements. Here's how long we typically store information:
Website Analytics
Basic website usage patterns and performance data are aggregated and anonymized after 30 days.
Learning Progress
Course completion records and assessment scores are maintained for one year to support continued learning.
Account Information
User profiles and educational records are kept for three years after account closure for certification purposes.
Financial Records
Payment history and billing information are retained for seven years to comply with accounting regulations.
Your Data Control Options
As a user of our educational platform, you have several rights regarding your personal information and how it's used for tracking purposes.
Access Your Data
Request a complete report of what personal information we have collected about your learning activities and website usage.
Correct Information
Update or correct any inaccurate personal details in your account profile or learning records at any time.
Delete Your Account
Request complete removal of your account and associated learning data, subject to legal retention requirements.
Limit Tracking
Opt out of non-essential tracking while still maintaining access to core educational features and progress tracking.
Data Portability
Download your learning progress, course completions, and other educational records in a standard format.
Marketing Control
Unsubscribe from promotional emails and adjust communication preferences without affecting your course access.